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How it works

A session, run the way a session should be run.

Twenty-five minutes, five phases, in a fixed order. The order is not cosmetic — it is what makes the private round usable as evidence.

  1. 01

    Warm-up

    Group 2 min

    A short unrelated exchange so the room is talking before it is asked anything that matters. Discarded from the report.

    Cold first answers are worse answers. This costs two minutes and improves everything after it.

  2. 02

    First reaction

    Individual 3 min

    The same four questions to everyone, privately and at the same time. Score out of ten, first thought, what they liked, what they did not, who they think it is for.

    This is the round that makes the session evidence rather than a conversation.

  3. 03

    Group discussion

    Group 12 min

    Moderated, with follow-ups that pick up what a participant actually said rather than working through a script.

    Scores move here. The report shows which participant moved them, not that sentiment improved.

  4. 04

    Rapid-fire

    Exercise 4 min

    Four short questions, answered privately and simultaneously, after the discussion. Directly comparable to section 02.

    When this contradicts the discussion, the contradiction is the finding.

  5. 05

    Wrap-up

    Group 3 min

    Each participant states their own condition for changing their mind, in their own words, without responding to anyone else.

    The most quotable part of a session, and the part product teams act on.

Isolation is enforced, and you can read exactly what was enforced

A participant knows that others are in the room. That is all. No names, no profiles, no prior sessions, and never another participant's private answer. The room panel shows the whole of what each one was told, so isolation is something you check rather than something we assert.

Room what each participant is told
  • PRTold: four others present. No names, no profiles, no prior sessions.
  • DHTold: four others present. No names, no profiles, no prior sessions.
  • LVTold: four others present. No names, no profiles, no prior sessions.

This is everything a participant knows about the others. No profiles, no private states, no transcript from other sessions.

Rapid-fire answers, taken simultaneously

Four short questions, every participant answering at once with no sight of each other. It is the cheapest part of a session to run and the part that most often contradicts the discussion.

Private, simultaneous Would you install it?yes / no Fair monthly pricenumber Biggest worryone line Who else must agreeone line
PRPriya R. Yes9Joint accountSam
DHDerek H. No0CredentialsNobody
LVLena V. Yes12NoneNobody
MBMarcus B. Maybe5Empty monthsNobody
JPJoan P. No0No problem to solveNobody

What this is not

The limits are part of the method. A tool that hid them would not be worth using.

Not a sample

Five participants are five participants. There is no population behind them, so there is no percentage to quote and the product never offers you one.

Not a substitute for customers

It is what you do before you have earned a customer’s time, and it is how you decide what to ask them once you have.

Not a lie detector

A participant reports what their profile would plausibly say. It cannot tell you what a real person would actually do at the moment of paying.

Not hidden

Every participant is marked as AI-generated, every model is named, and the method sits above the findings rather than in a footnote.